About
I’m an event marketing and experiential professional with a track record of delivering strategic, high-impact brand experiences across conferences, activations, and integrated marketing campaigns.
My work sits at the intersection of strategy, execution, and measurable performance—ensuring that every event is not just memorable, but aligned with business goals and KPIs. From concept development through on-site execution and post-event analysis, I bring a full lifecycle approach to every engagement.
I’ve led cross-functional teams, managed complex logistics, and partnered with stakeholders to deliver seamless experiences that drive engagement, brand awareness, and revenue growth.
What sets me apart:
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End-to-end ownership of event strategy and execution
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Strong focus on KPIs and measurable outcomes
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Ability to scale from intimate activations to large-scale conferences
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Cross-functional collaboration across marketing, sales, and operations
1
Experiential Campaigns & Brand Activations
Brand activations & experiential campaigns | Product launches, pop-ups & festivals | Sponsorship activations | Production planning & vendor management | Onsite event execution
Create immersive experiences that bring brands to life and foster meaningful audience connections. From concept to execution, I develop experiential campaigns that combine creative strategy with seamless production to deliver memorable, engaging moments.
2
Conference & Event Production
Conference, meeting & event production | Corporate, nonprofit & fundraising events | Venue, vendor & budget management | Registration, speaker & attendee experience | Run of show & onsite production
Plan and produce polished events that run seamlessly from start to finish. I oversee every stage of the event lifecycle, managing logistics, vendors, timelines, and onsite execution to create exceptional experiences for attendees and stakeholders.
3
Event Operations & Technology
Event operations & project management | Event technology & registration systems | Production timelines & workflow optimization | SOPs, templates & operational documentation | Budget tracking & post-event reporting
Build the systems that keep events organized, efficient, and scalable. I help teams streamline workflows, implement event technology, and develop operational processes that support successful event execution.
Whether you need support for a single event or an ongoing portfolio, I bring the structure and expertise to scale with you.
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Proven experience delivering 30+ events annually
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Managed events ranging from intimate activations to 1,000+ attendee festivals
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Built standardized workflows, templates, and planning systems for repeatable success
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Experienced in multi-market and remote event execution across North America
CANDLELIGHT CONCERT SERIES
ATHENA, PARTHENON, - NASHVILLE, TN